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How To Self-Publish A Bestseller: Publishing 3.0

TechCrunch

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Editor’s note: James Altucher is an investor, programmer, author, and several-times entrepreneur. His latest book, “Choose Yourself!” (foreword by Dick Costolo, CEO of Twitter) came out on June 3. Follow him on Twitter @jaltucher.

My most recent book, “Choose Yourself!” sold 44,294 copies in its first month out [update: just tipped over 100,000 copies as of Dec 30] , hit the Wall Street Journal Bestseller list, was No. 1 on Amazon for all non-fiction books for a few days and is still flirting with No. 1 in its various categories. This post is about what I did differently, why I did it differently, and how I think anyone can do this to self-publish a bestseller. I describe all the numbers, who I hired and why, and how I made the various choices I did.

Every entrepreneur should self-publish a book, because self-publishing is the new business…

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